Die Hard vs Gary Numan
Web film for Die Hard Batteries featuring Gary Numan.
Die Hard vs Gary Numan
Die Hard Batteries / Web Film
How do you follow the success of over 1,000,000 YouTube views for a viral video featuring a DieHard battery and web sensation Reggie Watts? You use a DieHard battery to power 80’s new wave music icon Gary Numan, his keyboards, lights and 24 cars.
Y&R & DieHard partnered with Zoo Films’ director James Frost, (of OK GO and Radiohead music video fame) and LA technology collective Syyn Labs. Together they created a keyboard made of cars, for Numan to perform, well, Cars.
AWARDS
2011 AICP Shortlist x 2
2011 AICP Shortlist x 2
D&AD: In Book
The International ANDY Awards: Shortlist
London International Awards: Bronze
New York Festivals: Silver & Bronze
The One Show Interactive: Merit
Tomorrow Awards: Shortlist
The Webby Awards: Honoree
The International ANDY Awards: Shortlist
London International Awards: Bronze
New York Festivals: Silver & Bronze
The One Show Interactive: Merit
Tomorrow Awards: Shortlist
The Webby Awards: Honoree
BUZZ
http://www.wired.com
http://flavorwire.com
http://www.switched.com
http://technorati.com
http://www.gadgetvenue.com
http://www.autoblog.com
http://www.wired.com
http://flavorwire.com
http://www.switched.com
http://technorati.com
http://www.gadgetvenue.com
http://www.autoblog.com