Miller: Auditions
Miller Auditions television campaign.
Miller Auditions
Miller Lite / Television
At the time, Bud Light was doing a lot of work featuring animals. We joined forces with Spike Jonze to take the piss out of the whole thing. All the auditions, including Spike's hilariously real questions about the process of acting & auditioning, were featured on MillerAuditions.com. Average viewing reached a high of 18 minutes.
AWARDS
Cannes Film Bronze 2006
Cannes Viral Video Bronze 2006
Cannes Viral Video Shortlist 2006
Cannes Cyber Shortlist 2006
Cannes Viral Video Bronze 2006
Cannes Viral Video Shortlist 2006
Cannes Cyber Shortlist 2006
One Show TV Silver Pencil 2006
One Show Interactive Bronze Pencil 2006
One Show TV Merit 2006
One Show Interactive Bronze Pencil 2006
One Show TV Merit 2006
Communication Arts 2006
London International Awards Finalist 2006
D&AD Finalist 2006
Clios Shortlist 2006
London International Awards Finalist 2006
D&AD Finalist 2006
Clios Shortlist 2006